Below is a list of sample training, webinar and keynote topics. Unless otherwise indicated, these topics are geared toward public, academic and special libraries. Shorter topics can be 60-90 minutes; more complex topics can be scaled to half-day or full-day workshops. Pricing varies depending on length, in-person vs. virtual, and size of the audience. Complete this form if you want to discuss bringing one of these topics to your library or organization!
Marketing & Communications Strategies
Back to Basics: Crafting a Library Marketing Plan
Feeling overwhelmed with library marketing? This session will guide you through creating a simple, effective marketing plan tailored to your library’s goals. We’ll cover how to define audiences, set objectives, craft key messages, and develop strategies. Learn how to extend this framework to specific projects and events for more organized, impactful marketing efforts.
Beyond the Logo: Branding for Libraries
Library branding is more than visuals—it’s about shaping how people experience and perceive your library. Explore the three pillars of branding: beliefs, story, and promise. This session will provide actionable strategies to strengthen your library’s brand, craft its narrative, and ensure consistency in communications.
Crisis Communications Made Simple
In challenging times, clear and strategic communication is essential. Learn how to create a Crisis Communications Plan that includes roles, messaging, and delivery strategies to ensure your library is prepared. We’ll also differentiate between crisis communication and response plans for a comprehensive approach.
Making the Case for Email Marketing
Discover how email marketing can elevate customer engagement, drive program attendance, and deliver measurable results. This session provides a roadmap for advocating for email marketing within your library, ensuring legal compliance, and leveraging email’s unique strengths to reach your audience.
Library Marketing & Branding Essentials
Dive into the fundamentals of library marketing and branding. This interactive session explores the definitions, strategies, and collaborative opportunities that staff can use to amplify the library’s story. We’ll also examine trends in branding and practical steps to strengthen your library’s presence.
Marketing Library Services for Schoolchildren
Support school-aged patrons and their families by aligning library services with their needs. From internet access to literacy support, this session explores targeted marketing strategies and a case study of a successful school-library partnership to inspire actionable solutions.
Building Media Relationships
Traditional press releases aren’t enough in today’s media landscape. Learn how to cultivate relationships with journalists and media outlets, build trust, and maximize coverage. This session also explores how to prepare for media opportunities during crises and amplify stories through social media.
Social Media Strategies for Libraries
Move beyond using social media for promotion. This session focuses on creating two-way conversations through active listening, analytics, and audience engagement. We’ll also discuss centralized versus decentralized social media management and balancing creativity with governance.
From Chaos to Clarity: Simplifying Library Content Planning
Between programs, services, outreach, and endless social media posts, library communicators face a constant juggling act. Every platform has its own rhythm—and it never stops. This session introduces a flexible, library-tested content planning system that balances urgent needs with long-term storytelling. Learn how to organize your messages across channels, reduce stress, and keep your communications mission-driven. You’ll walk away with practical tools—a master content calendar and a ready-to-use social media planner—that turn daily chaos into a cohesive, consistent library story.
Customer Engagement Strategies
Moving from Promotion to Engagement
True engagement is a two-way conversation. This session teaches strategies like active listening, collecting feedback, and sharing impact stories to build meaningful relationships with your audience and drive better outcomes.
Optimizing Your Library for Community Engagement
Explore how library marketing and communications intersect with community engagement to build stronger connections with your audience. In this two-part workshop, participants will identify goals for awareness, engagement, and usage while creating a comprehensive “map” of the library’s community touchpoints. Learn strategies to communicate consistently, craft compelling content, and strengthen partnerships for maximum impact. This session provides actionable steps to enhance engagement and ensure alignment with your library’s strategic priorities.
The Library Marketing Funnel
Bridge the gap between customer experience and marketing. This session introduces the concept of a “marketing funnel,” helping you ensure every customer touchpoint—from first awareness to service delivery—meets expectations.
Welcoming New Library Customers
Capitalize on the crucial first interaction when someone signs up for a library card. Learn how to welcome new patrons, introduce them to services, and address barriers to increase long-term engagement.
Best Practices in Libraries
Program Planning with a Marketing Mindset
Shift from a “plan-and-promote” approach to a strategic model that begins with customer needs. Learn how to use research, segment audiences, and create bundled programming for more impactful results.
Best Practices for Marketing Programs
Ensure your programs reach and engage your audience. Discover the “hub and spoke” model, encourage word-of-mouth promotion, and explore strategies for deriving value from programs even after they’ve ended.
Marketing Workshop for Library Leaders
Library leaders play a vital role in integrating marketing into strategic priorities. This interactive workshop covers prioritizing efforts, fostering a supportive culture, and collaborating internally and externally to amplify your library’s reach.
More Than Programs: Marketing Collections, Spaces, and Services
While programs are popular, libraries also need to highlight collections, resources, and spaces. Learn how to broaden your marketing focus to reflect strategic priorities and strengthen your library’s brand.
Strategic Planning Workshop
This workshop guides library leaders through inclusive and participatory strategic planning. Participants will explore research, planning, implementation, and evaluation phases, and leave with actionable strategies to engage stakeholders.
Cordelia Anderson Consulting 