On Demand Training

You Can Build a Library Marketing & Communications Plan
In 8 short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. You’ll receive a template and instructions to pull your plan together into one document.

Creating an Integrated Marketing Campaign
In this webinar, we’ll help you to create an integrated marketing campaign for your library – whether it is centered around a project or your library’s big-picture goals. You’ll walk away with practical strategies and templates that you can use.

Transforming Your Library’s Content Planning
This webinar will bring structure and clarity to your library’s content planning without losing flexibility. Learn a practical, adaptable system for managing multiple channels, balancing priorities, and planning ahead with confidence – and walk away with templates and strategies to help you work smarter and tell your library’s full story.

Best Practices for Creating & Marketing Programs
In this two-part video series, we’ll start with how to effectively plan programs based on audience wants and needs, then we’ll discuss how to reach your audiences effectively with marketing strategies.

More Than Programs: Marketing Library Services, Collections, Spaces, and More
In this webinar, we will discuss how to expand your marketing efforts to include and even prioritize other offerings such as collections, online resources, physical spaces and staff expertise.

Getting to “Yes” – Making a Case for Email Marketing at Your Library
In this webinar, we’ll discuss the benefits of email marketing for libraries and their customers. We’ll cover how it can increase customer engagement, usage and program attendance; and how to ensure transparency and legal compliance.

Social Media Strategies For Your Library
In this webinar, we’ll discuss strategies such as content creation, analytics, active listening and social media as a customer service point. We will also discuss the pros and cons for centralized and decentralized management of social media.

Social Media Best Practices For Libraries
As a companion to our other webinar, “Social Media Strategies For Your Library,” this webinar focuses more on the content strategies behind social media. Learn some common mistakes, and how you can revitalize your social media presences to be powerful storytelling tools.

Crisis Preparedness for Libraries
In this webinar, we’ll learn what constitutes a crisis, discuss the distinction between a Crisis Communications Plan and a Crisis Response Plan, then do a quick overview on how to create a Crisis Communications Plan so you can be prepared.

PR & Communications for Libraries & Leaders
In this webinar, we’ll dive into some practical tools for strengthening your library’s public relations, positioning your message in ways that resonate, and building confidence among library leaders and spokespersons for media interviews and public speaking.

Strengthen Your Library’s Brand
This webinar will help you develop a greater understanding of branding in libraries. We’ll help you understand trends in library branding, what goes into a brand, and how to strengthen an existing brand. You’ll walk away with a Brand Overview Template that you can customize for your library.

Building a Consistent Brand Experience
In today’s interconnected world, a consistent brand is vital for libraries to engage their communities effectively. Whether you’re refreshing your brand or starting from scratch, this session will provide actionable tips to strengthen your library’s presence and impact.

Getting (and Keeping!) New Library Customers
This webinar will help you identify audiences, set goals, and determine strategies for reaching new customers. We’ll talk about making it easier for customers use the library and strategies for retaining customers. Finally, we’ll discuss how getting and keeping new customers can be a year-round strategy.

Simple but Scroll-Stopping Library Videos
Using Google Earth Studio & Canva
Explore how to use Google Earth Studio and Canva to create quick, scroll-stopping social media videos. We will cover the basics of geographic storytelling, simple animation techniques, audio and caption considerations, accessibility tips, and ways to use AI tools to draft platform-specific captions.

Library Signage: The Good, The Bad, and The Ugly
From Guest Expert Dr. Curtis Rogers: Customer service and library signage go hand in hand. This session explores how patrons interpret your signage and whether it meets their needs. We’ll examine a range of examples—good and bad—while discussing signage audits, branding, and how signage impacts customer service.

Unlocking Communication: Navigating Personality Types and Styles
From Guest Expert Dr. Curtis Rogers: By learning some simple skills and techniques, attendees will learn about different personality types and how best to communicate with them. Online resources will be provided and more.

Strengthening Communities: Effective Outreach and Partnerships for Libraries
From Guest Expert Dr. Curtis Rogers: This webinar explores proven strategies, innovative approaches, and best practices for establishing and nurturing partnerships with local organizations, businesses, and community members.

5 Key Elements of Successful Library Projects
From Guest Expert Jami Yazdani: This webinar shares five key elements that help library projects succeed: scope, stakeholders, communications, deliverables, and schedule. Learn practical strategies that help teams stay focused, engage the right people, and move projects from idea to completion.