Library Marketing and Communications: Strategies to Increase Relevance and Results
Publisher: ALA Editions (2020)
Transform your library’s marketing from a series of promotional tactics into a strategic function that builds awareness, strengthens relationships, and demonstrates value. This practical guide covers planning, branding, communications, public relations, crisis response, and more, with actionable ideas for libraries of all types.
Purchase: Buy from ALA Store
Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability
Publisher: Elsevier (2026)
Explore ideas for strengthening community engagement, building organizational resilience, navigating change, and positioning your library for long-term relevance. Drawing on decades of experience and real-world case studies, this book offers practical strategies and tools to help libraries thrive in an evolving landscape.
Purchase: Buy from Elsevier