Thank you for your interest in our on-demand training for libraries. Before you register for an individual webinar, we wanted to let you know about our new academy subscription option! You’ll get access to our full academy of content for one year, and you’ll get early access to new topics. Full Academy Access starts at $499 per year per person, that’s 50% less than individual subscriptions combined. Here’s how it works!
Full Academy Access: Register for 12 months and get access to the entire academy of content (see topics below). You can register as an individual or for a group. If you are interested in group pricing, we will grant one person per organization a free trial for two weeks. Click on this button to see pricing and to register and/or request a free trial.
Individual Access: Register for 12 months of access to these individual topics. Click on the topic thumbnail below to see pricing and register.
After you register, we will contact you within two business days with payment details and to provide access to the content. Note: Trouble accessing these Google forms? Click here to email me!
Individual Topics:
You Can Build a Library Marketing & Communications Plan In 8 short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. You’ll receive a template and instructions to pull your plan together into one document.
Creating an Integrated Marketing Campaign In this webinar, we’ll help you to create an integrated marketing campaign for your library – whether it is centered around a project or your library’s big-picture goals. You’ll walk away with practical strategies and templates that you can use.
Transforming Your Library’s Content Planning In this webinar, we’ll help you bring structure and clarity to your library’s content planning without losing flexibility. You’ll learn a practical, adaptable system for managing multiple channels, balancing priorities, and planning ahead with confidence. You’ll walk away with templates and strategies to help you work smarter and tell your library’s full story.
Best Practices for Creating & Marketing Programs In this two-part video series, we’ll start with how to effectively plan programs based on audience wants and needs, then we’ll discuss how to reach your audiences effectively with marketing strategies.
More Than Programs: Marketing Library Services, Collections, Spaces, and More In this webinar, we will discuss how to expand your marketing efforts to include and even prioritize other offerings such as collections, online resources, physical spaces and staff expertise.
Getting to “Yes” – Making a Case for Email Marketing at Your Library In this webinar, we’ll discuss the benefits of email marketing for libraries and their customers. We’ll cover how it can increase customer engagement, usage and program attendance; and how to ensure transparency and legal compliance.
Social Media Strategies For Your Library In this webinar, we’ll discuss strategies such as content creation, analytics, active listening and social media as a customer service point. We will also discuss the pros and cons for centralized and decentralized management of social media.
Social Media Best Practices For Libraries As a companion to our other webinar, “Social Media Strategies For Your Library,” this webinar focuses more on the content strategies behind social media. Learn some common mistakes, and how you can revitalize your social media presences to be powerful storytelling tools.
Crisis Preparedness for Libraries In this webinar, we’ll learn what constitutes a crisis, discuss the distinction between a Crisis Communications Plan and a Crisis Response Plan, then do a quick overview on how to create a Crisis Communications Plan so you can be prepared.
PR & Communications for Libraries & Leaders In this webinar, we’ll dive into some practical tools for strengthening your library’s public relations, positioning your message in ways that resonate, and building confidence among library leaders and spokespersons for media interviews and public speaking.
Strengthen Your Library’s Brand This webinar will help you develop a greater understanding of branding in libraries. We’ll help you understand trends in library branding, what goes into a brand, and how to strengthen an existing brand. You’ll walk away with a Brand Overview Template that you can customize for your library.
Building a Consistent Brand Experience In today’s interconnected world, a consistent brand is vital for libraries to engage their communities effectively. Whether you’re refreshing your brand or starting from scratch, this session will provide actionable tips to strengthen your library’s presence and impact.
Getting (and Keeping!) New Library Customers This webinar will help you identify audiences, set goals, and determine strategies for reaching new customers. We’ll talk about making it easier for customers use the library and strategies for retaining customers. Finally, we’ll discuss how getting and keeping new customers can be a year-round strategy.
Library Signage: The Good, The Bad, and The Ugly From Guest Expert Dr. Curtis Rogers: Customer service and library signage go hand in hand. This session explores how patrons interpret your signage and whether it meets their needs. We’ll examine a range of examples—good and bad—while discussing signage audits, branding, and how signage impacts customer service.
Unlocking Communication: Navigating Personality Types and Styles From Guest Expert Dr. Curtis Rogers: By learning some simple skills and techniques, attendees will learn about different personality types and how best to communicate with them. Online resources will be provided and more.
Strengthening Communities: Effective Outreach and Partnerships for Libraries From Guest Expert Dr. Curtis Rogers: This webinar explores proven strategies, innovative approaches, and best practices for establishing and nurturing partnerships with local organizations, businesses, and community members.
Cordelia Anderson Consulting 