Planning Services

CAC offers a variety of planning services for public libraries, academic libraries, and library-related organizations.

Strategic Planning

CAC can facilitate a strategic planning process that will result in a successful strategic plan for your library or library organization. Cordelia, along with collaborators such as Anne Cooper Moore, PhD, will lead your team through five phases: 1) Kickoff & Process Design, Research, Planning, Implementation & Evaluation. At the end, you will have a plan that all library stakeholders can see themselves in. Contact us with specifics about your needs and to get a custom proposal.

Case Studies: NC LIVE, Neuse Regional Libraries.

Testimonial: “Cordelia proved adept at working across a multitude of library perspectives and cultures to build consensus. Cordelia created a safe and open environment that encouraged everyone to contribute to the strategic planning process. And Cordelia’s professionalism and positivity kept everyone energized throughout the strategic planning process.” – Rob Ross, Executive Director, NC LIVE.

Marketing & Communications Planning

CAC can help you to develop a strategic and measurable Marketing & Communications Plan for your organization. Deliverables include goals and objectives, key messages, strategies and tactics, a content calendar, and a marketing dashboard. Contact us with specifics about your needs and to get a custom proposal. You can also watch a short video about this process, or download a pdf of the video content.

Case study: Cecil County Public Library.

Testimonial: “We hired Cordelia and worked with her for 6+ months to audit our current marketing processes, then develop new internal systems and workflows. We involved our whole Leadership Team as well as staff from across all teams. Having a third party lead the process helped not only to receive buy-in on the suggestions, but to build a better understanding of everything we have going on as an organization and set realistic expectations. We are very thankful for all the support and advice we received from Cordelia!” – Melissa Foster, Manager, Marketing and Communications, Barrie Public Library