We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort was a huge success: they reached their goal in early October, and welcomed 12,476 new members by the end of the year.
We worked with BPL in 2020-2021 to develop a Marketing & Communications Plan, marketing dashboard, content calendar, and internal processes to help them manage marketing and communications requests.
Here’s a testimonial from Melissa Foster, Marketing and Communications Manager for Barrie Public Library.
I was very fortunate to see a presentation by Cordelia at an online conference – it felt like she was speaking directly to me. She understood the exact struggles we were going through on our Marketing and Communications team and had practical experience with implementing effective solutions. We hired Cordelia and worked with her for 6+ months to audit our current marketing processes, then develop new internal systems and workflows. We involved our whole Leadership Team as well as staff from across all teams. Having a third party lead the process helped not only to receive buy-in on the suggestions, but to build a better understanding of everything we have going on as an organization and set realistic expectations.
Cordelia also identified gaps in our organizational structure and advised on the importance of having a Management role for the Marketing team. This advocacy led us to restructure by adding a Management position as well as a second Marketing Coordinator role to increase capacity of the team.
We are very thankful for all the support and advice we received from Cordelia!
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Cordelia Anderson Consulting 