Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I'm back from the American Library Association Annual Conference in Chicago, and I'm still riding that post-conference energy. There's nothing quite like ALA — it's a chance to reconnect with colleagues and friends, some of whom I've known for decades now. And this year was especially meaningful. The highlight? Attending the John Cotton Dana Award… Continue reading Reflections from ALA Annual 2026 in Chicago
One of the most common questions I hear from library professionals is: "We are offering so many programs, but how do we know if they are the right programs?" I used to ask those same questions, too. Then, in the early 2010s, I had the opportunity to work alongside some brilliant and forward-thinking colleagues at… Continue reading How Strategic Thinking Transformed Library Programming—and You Can Do the Same
We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort… Continue reading CAC Client Wins John Cotton Dana Award
I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019
I recently had the opportunity to judge the 2019 NC3C Excellence in Communications Contest. NC3C, or North Carolina City & County Communicators, is a statewide organization for professionals who work in communications and marketing for local governments and related services. I was very impressed by the work submitted by the members this year, and hope to… Continue reading NC3C Excellence in Communications Contest