Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
We're proud to announce that our client, the Hawai'i State Public Library System (HSPLS), has received a 2026 John Cotton Dana Award — one of the most prestigious honors in library marketing and communications, now celebrating its 80th year. HSPLS was recognized for "New Look Invites Residents to Reconnect with Hawai'i's Public Libraries," a statewide… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System Wins Prestigious Award
It's summer, a time for vacations, and a fun tradition I enjoy: ghost tours! hether I'm visiting a large city or a small town, there's a good chance I'll sign up for an evening walk through historic streets, listening to stories of hauntings, mysteries, and unexplained events. Over the years, I've taken at least a… Continue reading More Than Ghost Stories: Libraries and Community Storytelling
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
Libraries are often described as community hubs—but what that looks like in practice continues to evolve in meaningful ways. A recent initiative led by Braswell Memorial Library, in partnership with Nash County Public Health, offers a thoughtful example of how libraries can expand access while maintaining a strong focus on dignity, privacy, and real community… Continue reading CAC Clients in the News! Braswell Memorial Library
I always enjoy seeing library programs and services that, at first glance, feel a little unexpected. Things like spice clubs, repair clinics, and seed libraries. It would be easy to describe these as creative and “fun” additions to a programming calendar or library space—and they are. But they are also much more. These services aren’t… Continue reading Spices, Seeds & Simple Fixes: How Libraries Build Community