Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
Libraries are often described as community hubs—but what that looks like in practice continues to evolve in meaningful ways. A recent initiative led by Braswell Memorial Library, in partnership with Nash County Public Health, offers a thoughtful example of how libraries can expand access while maintaining a strong focus on dignity, privacy, and real community… Continue reading CAC Clients in the News! Braswell Memorial Library
I always enjoy seeing library programs and services that, at first glance, feel a little unexpected. Things like spice clubs, repair clinics, and seed libraries. It would be easy to describe these as creative and “fun” additions to a programming calendar or library space—and they are. But they are also much more. These services aren’t… Continue reading Spices, Seeds & Simple Fixes: How Libraries Build Community
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore