I’m excited to share that my new book, Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability, is now officially available for pre-order through Elsevier. Pre-Order from Elsevier This project has been years in the making, and reflects many of the themes I’ve explored through consulting, speaking, training, and day-to-day library… Continue reading New Book Available for Pre-Order
Tag: library strategy
When Clarity Makes Room for Creativity
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
Rethinking “Creativity” in Libraries
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
