Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
As a member of the Library Marketing and Communications Group Board, I am excited to share this Request for Proposals for the rebranding of our organization. Background: The Library Marketing and Communications Group is a not-for-profit group to advance, promote and support the knowledge and understanding of marketing and communications among library professionals, library staff… Continue reading RFP: Library Marketing and Communications Group rebranding
Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do - flyers, website promotions, email marketing and social media posts… Continue reading New On-Demand Webinar: Getting (and Keeping!) New Library Customers