Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing
We’re thrilled to congratulate our client, Massanutten Regional Library (MRL), on being named the 2025 Library of the Year by the Virginia Library Association! This prestigious award honors MRL's outstanding community engagement, innovative programming, and unwavering commitment to serving the diverse needs of its patrons. Earlier this year, MRL was also recognized as Nonprofit of… Continue reading CAC Clients in the News! Massanutten Regional Library
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
We’re super proud of the Milwaukee Public Library (MPL), a recent client that has been featured in Fast Company for their dynamic and inventive social media strategy. Since 2022, MPL has embraced an unapologetically bold, video-first social approach—think memes, ironic "thirst traps," and cinematic storytelling reminiscent of Wes Anderson. The results have been impressive! Instagram:… Continue reading CAC Clients in the News! Milwaukee Public Library