Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
Consultants for Libraries welcomed Patrick “PC” Sweeney on Thursday, April 30, 2026, for an engaging webinar on the advocacy mistakes that continue to hold libraries back. His presentation, Everything Wrong with Library Advocacy, was packed with provocative ideas, practical urgency, and hard truths about the political environment libraries are operating in today. After wathcing the… Continue reading Library Advocacy Webinar
Library leaders are being asked to speak on behalf of their organizations in more complex environments than ever before. Whether the situation involves a reporter inquiry, a public meeting, a budget conversation, a book challenge, or a social media controversy, the expectation is often the same: respond clearly, calmly, accurately, and with confidence. That was… Continue reading Speaking With Confidence: Takeaways for Public Libraries
Libraries are often described as community hubs—but what that looks like in practice continues to evolve in meaningful ways. A recent initiative led by Braswell Memorial Library, in partnership with Nash County Public Health, offers a thoughtful example of how libraries can expand access while maintaining a strong focus on dignity, privacy, and real community… Continue reading CAC Clients in the News! Braswell Memorial Library
One of the challenges I run into again and again in library marketing is this: we don’t have a lot of clear benchmarks. If you’ve ever logged into an email platform and tried to compare your performance to other similar organizations, you’ve probably had to choose something like nonprofits, government, or education just to get… Continue reading Library Email Marketing Benchmarks