Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I just updated my CAC Social Media Examples Padlet with fresh examples of what's working in library social media. This evolving collection features posts with strong storytelling, simple program promotion, creative visuals, and clear calls to action—along with notes on what makes them effective. Scroll through for ideas you can adapt, and send me anything great you come across.
Microsoft Publisher is sunsetting in October 2026, leaving libraries that rely on it for flyers, calendars, and signage in need of a new solution. In this post, we look at why this matters, what other libraries are turning to (spoiler: Canva is the frontrunner), and how CAC helps libraries make the switch with custom templates, Brand Kits, and hands-on training.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore