Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
In 2013, while I was still working for Charlotte Mecklenburg Library, I joined our CEO and Library Director on a benchmarking trip to Boston Public Library. We were there to learn, observe, and gather ideas from one of the country’s most iconic public library systems. As part of the visit, we toured both the public… Continue reading When Library History is Also Family History