Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
It's summer, a time for vacations, and a fun tradition I enjoy: ghost tours! hether I'm visiting a large city or a small town, there's a good chance I'll sign up for an evening walk through historic streets, listening to stories of hauntings, mysteries, and unexplained events. Over the years, I've taken at least a… Continue reading More Than Ghost Stories: Libraries and Community Storytelling
I’m excited to share that my new book, Positioning Your Library for the 21st Century: Strategies for Engagement, Relevance, and Sustainability, is now officially available for pre-order through Elsevier. Pre-Order from Elsevier This project has been years in the making, and reflects many of the themes I’ve explored through consulting, speaking, training, and day-to-day library… Continue reading New Book Available for Pre-Order
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
This summer, Hawaiʻi’s libraries launched more than a reading challenge—they launched a renewed invitation to the community. As part of the 2025 Summer Reading Challenge kickoff, the Hawaiʻi State Public Library System (HSPLS) also unveiled a new look: a refreshed brand identity that honors Hawaiʻi’s rich culture, celebrates the uniqueness of each island, and reflects… Continue reading Celebrating Hawaiʻi’s Libraries: New Look, Same Deep Roots
I was recently in Jacksonville, Florida giving a workshop about "Optimizing Your Library to Increase Community Engagement." Preparing for this workshop, I did some thinking about the intersections between marketing, community engagement, public relations, and libraries. One big thing that I think libraries forget is that it's not enough to do community engagement activities, you… Continue reading Libraries and Community Engagement