Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
Library leaders are being asked to speak on behalf of their organizations in more complex environments than ever before. Whether the situation involves a reporter inquiry, a public meeting, a budget conversation, a book challenge, or a social media controversy, the expectation is often the same: respond clearly, calmly, accurately, and with confidence. That was… Continue reading Speaking With Confidence: Takeaways for Public Libraries
Lessons from the Past, Solutions for the Future Libraries across the country are facing an uncertain future. The uncertainty of federal support for libraries, combined with local or state impacts, has left libraries vulnerable. And increasing challenges to books and programs are thrusting library leaders into the spotlight with little or no preparation. How can… Continue reading Navigating Unstable Library Funding in an Uncertain World
It's almost National Library Week! National Library Week, April 23-29, is a national observance sponsored by the American Library Association and libraries across the country. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use and support. Unfortunately, it comes at a time when libraries are being… Continue reading National Library Week 2023