Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
I get asked fairly often if I have examples of good social media posts—usually from libraries trying to figure out what’s working, what’s not, and what they should be doing differently. And I get it. Social media can feel like a constant demand for new ideas, without a lot of time to step back and… Continue reading Social Media Inspiration for Libraries
I was helping a client the other day think through how they were managing messages on social media, and it led to a conversation I find myself coming back to often: social media isn’t just a marketing channel for libraries—it’s a service point. This became especially true during the pandemic shutdowns, when social media was… Continue reading Instantly Improve Customer Service on Social Media in Just a Few Steps
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing
I’m happy to share that two new tutorials are now available on CAC Academy, each designed to help library staff build practical skills they can put to use right away. The two new offerings cover very different topics, but both are grounded in the same goal: helping libraries communicate more effectively and move important work… Continue reading Two New Tutorials Now Available on CAC Academy