Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Consultants for Libraries welcomed Patrick “PC” Sweeney on Thursday, April 30, 2026, for an engaging webinar on the advocacy mistakes that continue to hold libraries back. His presentation, Everything Wrong with Library Advocacy, was packed with provocative ideas, practical urgency, and hard truths about the political environment libraries are operating in today. After wathcing the… Continue reading Library Advocacy Webinar
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing
Most libraries don’t have drone footage.Most libraries don’t have video budgets. But every library has something incredibly powerful: place. Coming soon to CAC Academy, I’ll be releasing a new tutorial: Scroll-Stopping Library Videos with Google Earth Studio. This training walks through how to create quick, cinematic social media videos that highlight your library’s presence in… Continue reading Coming Soon to CAC Academy: Making Simple Impactful Videos Using Google Earth Studio
As some of you know, I’m writing a book for Elsevier — and it’s officially starting to feel real! The manuscript is largely written. The structure is there. Now I’m in the tightening phase — smoothing transitions, trimming repetition, sharpening language, double-checking citations, and making sure each example actually earns its place. This is the… Continue reading Book Update: Cover, Conversations, and a Publication Date!
If your library’s content planning often feels reactive—scrambling to promote programs, respond to last-minute requests, and keep up with multiple channels—you’re not alone. Many library communicators are managing more platforms than ever, often without a clear structure for deciding what to share and when. That’s why Transforming Your Library’s Content Planning was recently added to… Continue reading New Content Planning Tutorial in CAC Academy!