Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
Cordelia Anderson Consulting (CAC) is pleased to announce that we have been selected to lead a comprehensive rebranding process for Yakima Valley Libraries (YVL), a public library system serving communities across Yakima County in Washington State. The project team includes NC-based Creative Director Ken Magas, a long-time collaborator who has partnered with CAC on multiple library branding initiatives, including… Continue reading CAC Selected for Rebranding of Yakima Valley Libraries
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing
Dear friends and colleagues, Happy Saint Patrick's Day! I hope you’re doing well and that spring is starting to show up wherever you are.We just wrapped up spring break in our household—my kids were off traveling, and I had a little time to check in with family in South Carolina. It was a nice change of pace and a reminder of how important it is to… Continue reading CAC Updates March 17 2026
Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day