Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing
Dear friends and colleagues, Happy Saint Patrick's Day! I hope you’re doing well and that spring is starting to show up wherever you are.We just wrapped up spring break in our household—my kids were off traveling, and I had a little time to check in with family in South Carolina. It was a nice change of pace and a reminder of how important it is to… Continue reading CAC Updates March 17 2026
Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day
Every year I ask clients to share candid feedback about their experience working with CAC. Not because I’m fishing for compliments (although hearing kind words is always lovely!), but because I believe good partners stay curious. We listen, we learn, and we look for ways to keep getting better. This year’s responses left me feeling… Continue reading What I’m Learning From Client Feedback (and Why I’m Grateful)
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K