stock image of people on a walking tour
All CAC

More Than Ghost Stories: Libraries and Community Storytelling

It's summer, a time for vacations, and a fun tradition I enjoy: ghost tours! hether I'm visiting a large city or a small town, there's a good chance I'll sign up for an evening walk through historic streets, listening to stories of hauntings, mysteries, and unexplained events. Over the years, I've taken at least a… Continue reading More Than Ghost Stories: Libraries and Community Storytelling

All CAC, Consulting, Marketing & Communications

Podcast Interview: “Library Marketing With Cordelia Anderson”

Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”