Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories from NPR - one from Boise and one from Brooklyn.
Category: Marketing & Communications
Practical strategies for library marketing, branding, and audience engagement — from social media and brand refreshes to crisis communications and messaging that resonates.
Community Engagement Tips from a Local Bookstore
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore
Saying No to Say Yes: Making Room for Strategic Library Marketing
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing
Rethinking “Creativity” in Libraries
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
Media Pitching Tips to Help Your Library Connect With Reporters
If you’ve ever tried to earn media coverage for your library, you already know: publicity doesn’t happen by accident. It takes intention, relationship-building, and a smart pitch that makes it easy for a reporter to say yes. These tips come from my upcoming training, Positive Media Outreach, where I dive into how libraries can build… Continue reading Media Pitching Tips to Help Your Library Connect With Reporters