Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Library leaders are being asked to speak on behalf of their organizations in more complex environments than ever before. Whether the situation involves a reporter inquiry, a public meeting, a budget conversation, a book challenge, or a social media controversy, the expectation is often the same: respond clearly, calmly, accurately, and with confidence. That was… Continue reading Speaking With Confidence: Takeaways for Public Libraries
Libraries are often described as community hubs—but what that looks like in practice continues to evolve in meaningful ways. A recent initiative led by Braswell Memorial Library, in partnership with Nash County Public Health, offers a thoughtful example of how libraries can expand access while maintaining a strong focus on dignity, privacy, and real community… Continue reading CAC Clients in the News! Braswell Memorial Library
One of the challenges I run into again and again in library marketing is this: we don’t have a lot of clear benchmarks. If you’ve ever logged into an email platform and tried to compare your performance to other similar organizations, you’ve probably had to choose something like nonprofits, government, or education just to get… Continue reading Library Email Marketing Benchmarks
I’m happy to share that two new tutorials are now available on CAC Academy, each designed to help library staff build practical skills they can put to use right away. The two new offerings cover very different topics, but both are grounded in the same goal: helping libraries communicate more effectively and move important work… Continue reading Two New Tutorials Now Available on CAC Academy
I always enjoy seeing library programs and services that, at first glance, feel a little unexpected. Things like spice clubs, repair clinics, and seed libraries. It would be easy to describe these as creative and “fun” additions to a programming calendar or library space—and they are. But they are also much more. These services aren’t… Continue reading Spices, Seeds & Simple Fixes: How Libraries Build Community