Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I’m happy to share that two new tutorials are now available on CAC Academy, each designed to help library staff build practical skills they can put to use right away. The two new offerings cover very different topics, but both are grounded in the same goal: helping libraries communicate more effectively and move important work… Continue reading Two New Tutorials Now Available on CAC Academy
I always enjoy seeing library programs and services that, at first glance, feel a little unexpected. Things like spice clubs, repair clinics, and seed libraries. It would be easy to describe these as creative and “fun” additions to a programming calendar or library space—and they are. But they are also much more. These services aren’t… Continue reading Spices, Seeds & Simple Fixes: How Libraries Build Community
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing