Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Today, I spent some time updating my eligibility for the renewal of my Accreditation in Public Relations. A key component of the accreditation is ethics, and to fulfill my ethics requirement, I needed to complete some professional development in this area. I came across two excellent white papers from the Public Relations Society of America… Continue reading A Discussion of AI Ethics
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned media coverage for responding to current events and pressing needs within its community. The State of Hawaiʻi has launched a week-long Kōkua Food Drive (November 3–7, 2025) to support families affected by the ongoing federal shutdown and interruptions to the… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
We’re thrilled to congratulate our client, Massanutten Regional Library (MRL), on being named the 2025 Library of the Year by the Virginia Library Association! This prestigious award honors MRL's outstanding community engagement, innovative programming, and unwavering commitment to serving the diverse needs of its patrons. Earlier this year, MRL was also recognized as Nonprofit of… Continue reading CAC Clients in the News! Massanutten Regional Library
I usually listen to NPR on the weekends while I do chores and laundry. This past weekend, as I listened to the show Hidden Brain, the topic, “Passion vs. Paycheck” immediately brought me back to my own experiences working in libraries—and to a blog post I wrote last year about vocational awe. The episode explores… Continue reading Vocational Awe Revisited: The Promise and the Pitfalls of Passion-Driven Work
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?