Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
What if the reason more people don’t use libraries isn’t because they don’t want to, or even don't know about the services and programs, but because we’ve unintentionally made it too hard? That’s the central question I kept coming back to as I listened to the recent Freakonomics podcast series on a concept called “sludge.”… Continue reading Are Libraries Serving “Sludge?”
If you know me, you know that I can talk. A lot. But you've probably also noticed that I ask a lot of questions. I think curiosity is one of life’s greatest gifts—the desire to understand how things work, to learn how other people think, to uncover perspectives I hadn’t considered before. Curiosity fuels growth,… Continue reading Leading With Curiosity
I was recently listening to an episode of the NPR show and podcast Hidden Brain, a show about the range of influences that manipulate us without our awareness. The episode was called Innovation 2.0: Do Less. And it got me thinking - as I often do - about libraries. I've been working in and around… Continue reading Libraries and doing less
I was recently delivering a virtual keynote on Library Marketing & Branding Basics for the Hillside Public Library Staff Day, and I heard their director, Amy Franco, mentioning first amendment audits. My ears perked up, because I have worked with other clients on how to be prepared for first amendment audits. Amy had some great… Continue reading First Amendment Audits: A Marketing Opportunity?
As a member of the Library Marketing and Communications Group Board, I am excited to share this Request for Proposals for the rebranding of our organization. Background: The Library Marketing and Communications Group is a not-for-profit group to advance, promote and support the knowledge and understanding of marketing and communications among library professionals, library staff… Continue reading RFP: Library Marketing and Communications Group rebranding