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Case Study: Marketing & Communications Planning

In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning

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Coming Full Circle With LMCC

I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC

All CAC, Consulting, Marketing & Communications

The Library Marketing Book Club

I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club