Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
We’re super proud of the Milwaukee Public Library (MPL), a recent client that has been featured in Fast Company for their dynamic and inventive social media strategy. Since 2022, MPL has embraced an unapologetically bold, video-first social approach—think memes, ironic "thirst traps," and cinematic storytelling reminiscent of Wes Anderson. The results have been impressive! Instagram:… Continue reading CAC Clients in the News! Milwaukee Public Library
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More
September’s almost here, which means it’s time for one of my favorite library celebrations: Library Card Sign-up Month. A simple card, sure — but in a person's hands, it’s a key to connection, imagination, and opportunities that go far beyond books. For the last 25 years, I’ve watched libraries run many campaigns during September —… Continue reading Rethinking Our Approach to Library Card Signup Month
Library booths at Comic-Cons, anime expos, and other pop culture events are full of potential—but they don’t always live up to it. Too often, I see booths where staff are tucked behind the table, smiling politely and waiting for someone to ask a question. Don’t get me wrong—just being there matters. But if you’re investing… Continue reading How to Get the Most Out of Comic-Con (or Any Outreach Event)