Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
When libraries talk about branding, the conversation often starts with the logo. Is it modern enough? Does it work on a sign? Does it fit in a social media profile image? Does it look good on a tote bag? Those are fair questions, but they are not the most important ones. A good library brand… Continue reading What Makes a Good Library Brand?
In a previous post, I wrote about the difference between creativity and individuality in libraries. My point was not that individuality is bad. In fact, staff personality, expertise, and local knowledge are some of the greatest strengths libraries have. But in marketing, communications, signage, and branding, creativity has to serve a larger purpose. It has… Continue reading When Clarity Makes Room for Creativity
One of the challenges I run into again and again in library marketing is this: we don’t have a lot of clear benchmarks. If you’ve ever logged into an email platform and tried to compare your performance to other similar organizations, you’ve probably had to choose something like nonprofits, government, or education just to get… Continue reading Library Email Marketing Benchmarks
I get asked fairly often if I have examples of good social media posts—usually from libraries trying to figure out what’s working, what’s not, and what they should be doing differently. And I get it. Social media can feel like a constant demand for new ideas, without a lot of time to step back and… Continue reading Social Media Inspiration for Libraries
I was helping a client the other day think through how they were managing messages on social media, and it led to a conversation I find myself coming back to often: social media isn’t just a marketing channel for libraries—it’s a service point. This became especially true during the pandemic shutdowns, when social media was… Continue reading Instantly Improve Customer Service on Social Media in Just a Few Steps