Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was helping a client the other day think through how they were managing messages on social media, and it led to a conversation I find myself coming back to often: social media isn’t just a marketing channel for libraries—it’s a service point. This became especially true during the pandemic shutdowns, when social media was… Continue reading Instantly Improve Customer Service on Social Media in Just a Few Steps
Most libraries don’t have drone footage.Most libraries don’t have video budgets. But every library has something incredibly powerful: place. Coming soon to CAC Academy, I’ll be releasing a new tutorial: Scroll-Stopping Library Videos with Google Earth Studio. This training walks through how to create quick, cinematic social media videos that highlight your library’s presence in… Continue reading Coming Soon to CAC Academy: Making Simple Impactful Videos Using Google Earth Studio
Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing