Advocacy, Libraries, Marketing

Libraries in the News: Social Media Success

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here's a really fun example from my fellow LMCC Board member Rachael Muszkiewicz, Associate Professor of Library Science for Valparaiso University's Christopher Center Library — with an unexpected Jeopardy! twist. The Video Rachael and her team created "The… Continue reading Libraries in the News: Social Media Success

the word advocacy spelled out in wooden blocks
Advocacy, Consulting

Library Advocacy Webinar

Consultants for Libraries welcomed Patrick “PC” Sweeney on Thursday, April 30, 2026, for an engaging webinar on the advocacy mistakes that continue to hold libraries back. His presentation, Everything Wrong with Library Advocacy, was packed with provocative ideas, practical urgency, and hard truths about the political environment libraries are operating in today. After wathcing the… Continue reading Library Advocacy Webinar

smiling person talking to reporters
Advocacy, Consulting, Leadership, Libraries, Professional Speaking

Speaking With Confidence: Takeaways for Public Libraries

Library leaders are being asked to speak on behalf of their organizations in more complex environments than ever before. Whether the situation involves a reporter inquiry, a public meeting, a budget conversation, a book challenge, or a social media controversy, the expectation is often the same: respond clearly, calmly, accurately, and with confidence. That was… Continue reading Speaking With Confidence: Takeaways for Public Libraries

Advocacy, Libraries, Marketing

Social Media Inspiration for Libraries

I get asked fairly often if I have examples of good social media posts—usually from libraries trying to figure out what’s working, what’s not, and what they should be doing differently. And I get it. Social media can feel like a constant demand for new ideas, without a lot of time to step back and… Continue reading Social Media Inspiration for Libraries

Advocacy, Consulting, Libraries

Vocational Awe Revisited: The Promise and the Pitfalls of Passion-Driven Work

I usually listen to NPR on the weekends while I do chores and laundry. This past weekend, as I listened to the show Hidden Brain, the topic, “Passion vs. Paycheck” immediately brought me back to my own experiences working in libraries—and to a blog post I wrote last year about vocational awe. The episode explores… Continue reading Vocational Awe Revisited: The Promise and the Pitfalls of Passion-Driven Work