Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
What is a library's brand? Is it a logo? Is it the services you offer? Actually, a brand is the sum of how your library is perceived by everyone who experiences it - and that incudes staff, customers, funders and community members. This new on-demand webinar will help you develop a greater understanding of branding… Continue reading New On-Demand Webinar: Strengthen Your Library’s Brand (With Subtitles)
At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange
What kinds of marketing and communications support do you need in 2019? I'd love to know! Take this 3-minute survey and you can sign up to receive my free whitepaper "5 ways to boost your marketing & communications in 2019." http://ow.ly/5IsC30mZxXH Take the survey
Depending upon the size and structure of your organization, you may or may not have an in-house graphic designer for your marketing projects. However, if you don’t, not to worry – you can use a freelance designer and still keep a strong, consistent, brand. Here are a few tips. Start with a brand manual. If… Continue reading How to outsource graphic design without diluting your brand