Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for. One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful
At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange
In May 2016, Charlotte Mecklenburg Library brought together 40 marketing and communications professionals from libraries across the country for a two-day summit on customer engagement, email marketing, social media, branding, and storytelling. The real magic wasn't just the topics — it was the synergy of a room full of people who all care deeply about library customers.