In November 2016, Cordelia Anderson shared how Charlotte Mecklenburg Library moved the needle on customer engagement — the strategies, the metrics, and what actually worked to deepen the library's connection with its community.
Tag: Charlotte Mecklenburg Library
Hosting a Marketing & Communications Summit, May 2016
In May 2016, Charlotte Mecklenburg Library brought together 40 marketing and communications professionals from libraries across the country for a two-day summit on customer engagement, email marketing, social media, branding, and storytelling. The real magic wasn't just the topics — it was the synergy of a room full of people who all care deeply about library customers.