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Tag: marketing metrics

Cordelia Anderson presenting on customer engagement at Charlotte Mecklenburg Library, November 2016
All CAC, Leadership & Professional Development, Libraries Etc

Moving the Needle on Engagement

November 14, 2016September 24, 2026 Cordelia Anderson

In November 2016, Cordelia Anderson shared how Charlotte Mecklenburg Library moved the needle on customer engagement — the strategies, the metrics, and what actually worked to deepen the library's connection with its community.

Tagged Charlotte Mecklenburg Library, community engagement, customer engagement, engagement strategies, library communications, library customers, library journal, library marketing, marketing metrics, public engagementLeave a comment

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Cordelia Anderson's full cycling tour group posed together in front of the Eiffel Tower in Paris at the start of their ride to London, August 2016
Cordelia Anderson’s cycling tour group at the Eiffel Tower, Paris, August ️2016
Library Marketing and Communications Summit 2016
Cordelia Anderson with Charlotte Mecklenburg Library colleagues LaJuan Pringle, Katy Rust, and David Singleton at the John Cotton Dana Award ceremony, Orlando, June 2016
Cordelia Anderson poses with her Charlotte Mecklenburg Library colleagues LaJuan Pringle, Katy Rust, and David Singleton at the John Cotton Dana awards ceremony in Orlando, Florida, in June 2016, after receiving the award honored by EBSCO Information Services. The group stands together, holding or displaying the award, celebrating their library marketing and communications achievement.
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John Cotton Dana Awards 2017

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