What if marketing wasn’t just a way to promote programming, but an essential party of a library’s operations?
That’s the question at the heart of my brand-new white paper, Embedding Marketing into Library Operations: A Collaborative Approach. If you’ve ever felt stuck in a silo or been handed a program to “promote” after all the big decisions were made, this read is for you. In about ten pages, I share the playbook that took me from isolated designer to strategic partner—complete with real-world examples, quick-start tips, and the three trust-building habits every library team can adopt today.
Cordelia Anderson Consulting 