Schedule

I am a professional speaker and trainer with years of experience helping professionals to grow their knowledge and skills. Following is a list of my past and upcoming speaking and training engagements. Descriptions can be found on my topics page or by clicking on “More Info” where indicated. Complete this form if you want to discuss bringing one of these topics to your library or organization!

Upcoming Events

All times Eastern unless otherwise indicated. Some events require registration; some are closed. Check the listing for more information.

From Chaos to Clarity: Transforming Your Library’s Content Planning, a Webinar for California Libraries Learn (CALL), Wednesday, December 10, 10am Pacific

Six Common Characteristics of Libraries—and How They Impact Marketing, a Webinar for Consultants for Libraries, Thursday, January 29, noon Eastern

Marketing That Matters: Smart Strategies for Today’s Libraries, a Webinar for the Oklahoma Department of Libraries, Thursday, April 17, 2026, 1:00–2:30 PM Central Time (Registration Required)

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Past Events

Reconnecting the Library Through Email Marketing, a keynote for SpringyCamp, an Event from SpringShare, Tuesday, November, 18, 2025, 12pm Eastern (Registration Required)

From First Click to Lasting Loyalty: Effective Email Marketing Strategies for Libraries, a Webinar for Innovative by Clarivate, Wednesday, November 12, 2025, 11am Eastern (Registration Required)

Positive Media Outreach: Understanding and Building Relationships with Local Media, part of a Library Journal Workshop, Tuesday, November 11 from 12:45 pm Eastern, Online (Registration Required)

Moving from Promotion to Engagement, Nassau Library System Marketing Round Robin, Thursday, October 23, 2025, 9:30am (Only Open to Members) More Info

Strategizing for Social Media: How to Plan and Create Engaging Content, part of a Library Journal Workshop, Thursday, October 16, 2025, 1:00 PM Eastern, Online (Registration Required)

Marketing and Outreach: Creating Engagement and Awareness, Northeast Ohio Regional Library System, October 15, 2025, 10:00 AM Eastern, (Only Open to NORL Members) More Info

Smart Social Media Strategies: Practical, Purposeful, and Impactful Outreach, Arrowhead Library System, Wednesday, September 24, 2025, 2:00–3:00 PM Central, Online. (For Staff Only) More Info

Marketing Library Services for Schools & Students, Northeast Florida Library Information Network, Tuesday, August 19, 10am-3pm Eastern, Jacksonville, FL. (Only Open to NEFLIN Members) More Info

Strengthening Friends Groups to Meet Today’s Library Challenges, ILA Noon Network, June 11, 2025, 12 noon Central (Free, Registration limited to Illinois libraries)

Unified Libraries: Building a Consistent Brand Experience, a Webinar for Innovative by Clarivate, May 22, 2025, 1pm Eastern (Registration Required)

Preparing for Crises & Building Strategic Capacity, ULC Communications and Marketing Leaders Call, Apr 23, 2025, 2-3pm Eastern (Registration Required)

Strong and Nimble: Friends Supporting Michigan Libraries, Friends of Michigan Libraries Annual Membership Meeting, April 11, 2025, Lansing, MI

Media Training: PR and Communication Skills for Library Leaders, Tampa Bay Library Consortium, Jan 23, 10:30 am Eastern (Registration Required)

Marketing and Outreach Strategies to Engage Your Community, part of a Library Journal Workshop, Dec. 4, 2024, 12pm Eastern, Virtual (Registration Required)

Media Training: PR and Communication Skills for Library Leaders, Library Journal, Virtual, Nov. 21, 12-4:00 pm Eastern (Registration Required)

Social Media Dos and Don’ts, a Webinar for Innovative by Clarivate, Nov 6, 2024, 1pm EST (Registration Required)

Media Training: PR and Communication Skills for Library Leaders, Library Journal, Virtual, Nov. 21, 12-4:00 pm Eastern (Registration Required)

Marketing Matters: How Libraries Can Increase Usage & Engagement, Keynote, Marmot Library Network User Group Conference, October 17, 1 p.m. Mountain (Registration Required)

Taking a Community-Based Approach to Branding, Library Marketing and Communications Conference, Nov 14, 11:15am-12:15pm, St. Louis (Registration Required)

Creating Powerful Proposals – A joint event with Consultants for Libraries & AIIP, Oct 17, 12-1 p.m. Eastern (Registration Required)

Taking a Community-Based Approach to Branding, Biblicon, October 9, 2024, 11:10am Eastern (Registration Required)

Optimizing Your Library to Increase Community Engagement, NEFLIN, Jacksonville, FL, Aug. 29, 2024, 9am-12pm (Registration Required)

Social Media Strategies for Libraries, a Webinar for Innovative by Clarivate, July 23, 2024, 11am EST (Registration Required)

Back to Basics: Creating a Marketing Plan, Florida Libraries Online Conference, Virtual, June 13, 2024, Time TBD (Registration Required)

Marketing Workshop for Library Leaders, SEFLIN Leadership Retreat, Fort Lauderdale, May 23, 2024 (Registration Required)

Library Marketing & Branding Basics, Hillside Public Library Staff Day, April 26, 2024 (For Staff Only)

Program Planning with a Marketing Mindset, NCompass Live, Nebraska Library Commission, April 10, 2024, 10-11am Central Time (Registration Required)

Library Marketing & Communications Workshop, Innovative Users Group Preconference, Detroit, MI, March 24, 2024 (Registration Required)

More Than Programs: Marketing Services, Collections, Spaces, and More, a Webinar for Innovative Interfaces Inc., Feb. 6, 2024, 11am EST (Registration Required)

Marketing and Outreach Strategies to Engage Your Community, part of a Library Journal Workshop, Dec. 6, 2023, 12:00-12:40 Eastern, Virtual (Registration Required)

Shifting to an Integrated Marketing Strategy, a Webinar for Innovative by Clarivate, Nov. 15, 11am EST (Registration Required)

Putting the “Relationship” in Media Relations, Nassau Library System, Nov. 14, 2pm (for NLS Members)

Library Marketing Strategies for Managers, Maryland Public Library Managers’ Academy, Nov. 7, 2pm (for MLA Members)

Strengthen Your Marketing During Challenging Times, Library Marketing & Communications Conference, Indianapolis, Nov. 7, 10am (Registration Required)

Social Media Strategies for Your Library, SirsiDynix Connections Summit, Oct. 24, 2023, 1:15 pm (Registration Required)

Welcoming New Customers to the Library, Wed Sept. 20, 2023 10:30-11 AM Eastern, Bibliocon (Registration Required)

Keynote: Why Marketing Matters for Libraries, Fri, Aug 18, 2023, Flower Mound Public Library Staff Day (Private Event)

Social Media Strategies for Libraries, Michigan Library Association, Tues, May 16, 2023, 2-3 PM Eastern (Registration Required)

Strengthening Your Marketing During Challenging Times, Texas Library Association Conference, Sat, April 22, 2023, 9:45am, Austin TX

Marketing and Outreach Strategies to Engage Your Community, part of a Library Journal Workshop, March 23, 2023, 12:00-12:40 Eastern, Virtual (Registration Required)

The “Marketing Funnel” Approach to Customer Engagement, Wild Wisconsin Winter Web Conference, Jan 26, 2023, 2pm Eastern, Virtual

Library Marketing “Crash Course,” Library Journal Workshop, Jan 25, 2023, from 2-4pm Eastern, Virtual (Registration Required)

Library Marketing & Communications Challenges & Solutions, Florida Department of State Division of Library and Information Services Public Library Directors Meeting, Dec 7, 2022, 9:15am

Marketing and Outreach: How to Promote Your Library Programs, part of a Library Journal Workshop, Nov 30 from 2-4pm Eastern, Virtual (Registration Required)

“Level Up” Your Library’s Marketing & Communications, Innovative by Clarivate, November 17, 2022, 12pm Eastern Register

Telling Your Library’s Story, Library Marketing and Communications Conference, November 2, 2022, 2:15pm Local Time, Indianapolis (Registration Required)

Back to Basics: Creating a Marketing Plan, Consultants for Libraries, Wednesday, October 26, 2022, 12pm Eastern, Virtual (Registration Required)

Crisis Communications & Preparation for Libraries, Nassau Library System, Wednesday, October 12, 2:30 – 3:45pm Eastern, Virtual

Strategic Planning Workshop, NC LIVE, Oct 7, 2022, 11 am, Chapel Hill Public Library (Registration Required)

Wait, What Happened? Crisis Communications for Libraries, Library Advocacy and Funding Conference, Sept 27, 2022, 10:30am Eastern, Virtual

Crisis Communications for Libraries, RAILS, Sept 13, 2022, 10am Central, Virtual

Programming With a Marketing Mindset, Bibliocon, August 24, 1:30 to 1:55 PM Eastern

“Level Up” Your Library’s Marketing & Communications, Michigan Library Association, August 3, 2022, 10 am Eastern 

PR xChange, American Library Association Conference, June 26, 2022, Washington, DC

Managers’ Academy, SEFLIN, June 23, 2022 (Invitation Only)

Innovative Road Shows, July 20 & 21 (Invitation Only)

Crisis Communications During COVID-19 and Beyond, Marketing Forum of the Illinois Library Association, Friday, April 29, 2022, 10:15am Central

Reconnect with Relevance: Library Marketing Strategies, Texas Library Association Conference, April 26, 2022, 3-4 pm Central

How Library Friends Can Be “Super Supporters,” Friends of Michigan Libraries (Virtual) Annual Workshop, Thursday, April 7, 2022, 10am-noon Eastern

Why Marketing & Communications Matters for Libraries, Tennessee State Library & Archives Summit, April 12, 2022

More Than Programs: Marketing Library Services, Collections, Spaces, and More, Florida Library Online Conference, Friday, February 25, 2022, 1:15pm Eastern

Library Marketing Strategies That Get Results, Innovative, a ProQuest company, Webinars, Monday, February 14, 2022 for Australia/NZ audiences; Thursday, February 17, 2022 for UK/North America audiences 

“Understanding Libraries and Library Marketing,” Innovative, a ProQuest company, Sales Kickoff, January 24, 2022 

Library Customers and the “Marketing Funnel,” SirsiDynix Connections Summit, Nov 2, 2021

More Than Programs: Marketing Collections, Spaces and More, Sept 2, 2021, 10am Eastern, NEFLIN

Like, Follow, Share, Retweet: Paving the Way to Social Media Success, Aug 4, 2021, 4pm Eastern, Digipalooza

Back to Basics: Creating a Marketing Plan, July 15, 2021, 10am Eastern, NEFLIN

The “Marketing Funnel” Approach to Customer Engagement, May 19, 2021, 12-1pm Mountain Time, Niche Academy

Communications Strategies for COVID-19 and Beyond, May 12, 2021, Marigold Library System Annual Workshop More Info

Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement, A Series of Three Webinars, April 2021, State Library of North Carolina
April 15, 11am Eastern More Info
April 22, 11am Eastern More Info
April 29, 11am Eastern More Info

Moving from Promotion to Engagement, March 23, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members) More Info

Lessons from the COVID pivot: Community engagement now and in the future, March 18, 2021, 3-4pm Eastern, OCLC More Info

BiblioCon ’21, Strengthening Your Marketing During COVID-19, February 24, 2021, noon Eastern

Best Practices for Marketing Virtual or Socially Distant Programs, Feb 16, 2021, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members) More Info

Welcoming New Customers to the Library, Jan 12, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 15, 2020, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 3, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)

Library Marketing & Communications Conference, “Crisis Communications During COVID-19 and Beyond,” November 4, 2020 More Info

Welcoming New Customers to the Library, Oct 13, 2020, 10:30am Eastern, Florida Library Webinars More Info

Marketing Library Services for Schoolchildren During COVID-19, Oct 6, 2020, 10am Eastern, Northeast Florida Library Information Network

Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” October 2, 2020, Glen Ellyn Public Library, Chicago, IL

Crisis Communications for Libraries, Sept 30, 2020, 1pm Central, Library Leadership and Management Association (ALA Core: Leadership, Infrastructure, Futures)

Moving from Promotion to Engagement, June 23, 2020, 2:15pm, FSU Libraries

Communication Strategies for COVID-19, June 17, 2020, 3pm (Eastern Time), PCI Webinars

Why Marketing Matters, May 26, 2020, 2pm, Central Piedmont Community College

Library Communication Strategies for COVID-19 and Beyond, May 21, 2020, 10am, Northeast Florida Library Information Network More Info

Communication Strategies for COVID-19, May 11, 2020, 10:30am, State Library of South Carolina

Social Media Strategies to Use During Covid-19 Closures and Beyond, May 4, 2020, 10am, Southeast Florida Library Information Network More Info

Library Marketing & Communications “Town Hall,” April 17 & 24, 2020
More Info

Crisis Communications for Libraries, Apr 20, 2020, 10am (EasternTime), Southeast Florida Library Information Network More Info

Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Jan 13, Feb 4 & 18, March 3 & 17, 2020, Southeastern Florida Library Information Network More Info

Moving from Promotion to Engagement, Jan 15, 2020, 10am (Central Time), Panhandle Library Action Network More Info

Putting the “Relationship” in Media Relations, Jan 9, 2020, 2pm (Eastern Time), Florida Library Webinars More Info

Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019, American Library Association, Washington D.C.

Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info