As we move into fall, business is starting to return to a "new normal," and that means more training and professional development needs for libraries and other community-serving organizations. Even as my clients have adjusted their operations due to COVID-19, I've adjusted my training topics to meet their needs. My experience with crisis communications, funding… Continue reading Fall Webinar Schedule and Book Release
Tag: library marketing
Announcing My New Book
Those of you who know me well know that this is my favorite month. I am very pleased to announce that my new book Library Marketing and Communications: Strategies to Increase Relevance and Results is available for preorder from the ALA Store. This is an exciting milestone, and represents a lot of hard work, not just by me, but… Continue reading Announcing My New Book
Staying Resilient During Unprecedented Times
It's been a while since I sent a newsletter. Like many of you, I have been busy adapting to the impacts of COVID-19. I have also experienced personal losses that impacted me deeply. Fortunately, through it all, I have had wonderful support from family, friends, colleagues and clients. And hopefully I have been able to… Continue reading Staying Resilient During Unprecedented Times
Libraries Reopening After COVID-19
I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19
Library Marketing & Communications “Town Hall”
In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”
