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Cordelia Anderson Consulting

Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

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Month: December 2016

Products & Publications

Simple Customer Retention: What Libraries Can Learn from a Christmas Tree Lot

December 5, 2016October 6, 2026 Cordelia Anderson

What can libraries learn from a Christmas tree lot? A lot, it turns out. Discover a simple two-pronged strategy for patron acquisition and retention — and why the basics still work best.

Tagged customer acquisition, customer retention, library communications, library marketing, MarketingLeave a comment

Recent Posts

  • Library Leadership in Action: Reflections from the 2026 ULC Annual Leadership Forum
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  • Social Media Inspiration for Libraries Updated Oct 2026
  • April 2027 Is Closer Than You Think: Getting Your Library Ready for the Accessibility Deadline
  • Feeling Exhausted? Check Your Mental Load

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Image Gallery

Cordelia Anderson's full cycling tour group posed together in front of the Eiffel Tower in Paris at the start of their ride to London, August 2016
Cordelia Anderson’s cycling tour group at the Eiffel Tower, Paris, August ️2016
Library Marketing and Communications Summit 2016
Cordelia Anderson with Charlotte Mecklenburg Library colleagues LaJuan Pringle, Katy Rust, and David Singleton at the John Cotton Dana Award ceremony, Orlando, June 2016
Cordelia Anderson poses with her Charlotte Mecklenburg Library colleagues LaJuan Pringle, Katy Rust, and David Singleton at the John Cotton Dana awards ceremony in Orlando, Florida, in June 2016, after receiving the award honored by EBSCO Information Services. The group stands together, holding or displaying the award, celebrating their library marketing and communications achievement.
Cordelia Anderson filming a promotional spot with TV64 for the 64-U Books for Kids book drive at the Charlotte-Mecklenburg Library in 2017.
TV Interview Spokesperson
John Cotton Dana Awards 2017

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