CAC Updates

CAC Updates May 20 2025

Dear Friends and Colleagues, Is anyone else still wondering how it’s already *almost* summer? Between moving my edest child out of a dorm and into an apartment, wrapping up the school year with my high schooler and middle schooler, and starting new projects with new library clients, I’m reminded that the calendar waits for no… Continue reading CAC Updates May 20 2025

Libraries, Marketing

Embedding Marketing into Library Operations: A Collaborative Approach.

What if marketing wasn’t just a way to promote programming, but an essential party of a library's operations? That’s the question at the heart of my brand-new white paper, Embedding Marketing into Library Operations: A Collaborative Approach. If you’ve ever felt stuck in a silo or been handed a program to “promote” after all the… Continue reading Embedding Marketing into Library Operations: A Collaborative Approach.