CAC Updates, Training

Four New Tutorials in CAC Academy!

CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way.

And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you’re brushing up on the basics or looking for fresh ideas, there’s something for everyone.Here’s what’s included:  

  • Building a Library Marketing & Communications Plan
  • New: Social Media Best Practices for Libraries
  • Social Media Strategies for Your Library
  • Marketing Library Services, Collections, Spaces, and More
  • Making a Case for Email Marketing at Your Library
  • Best Practices for Creating & Marketing Programs (2 parts)
  • Crisis Preparedness for Libraries
  • Creating an Integrated Marketing Campaign
  • Strengthen Your Library’s Brand
  • Getting and Keeping New Library Customers
  • New: Library Signage: The Good, The Bad, and The Ugly
  • New: Unlocking Communication: Navigating Personality Types and Styles
  • New: Effective Outreach and Partnerships for Libraries

All tutorials have Closed Captions, plus transcripts and downloadable slides.

Exclusive Benefits for Full Academy Subscribers  
Subscribers enjoy these additional perks:

  • Early access to new content.  
  • Exclusive opportunities to ask questions, share ideas, and give feedback about the content. 
  • A $10 discount on my book from ALA Editions.  

Ready to Get Started?  
If you’re interested in Full Academy Access, visit our  On Demand Training page to learn more. For group pricing inquiries, we offer a two-week free trial for one person per organization – a perfect way to explore the benefits before committing.  

Don’t miss this opportunity to invest in your library’s success and join a growing community of library marketing professionals!  

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