CAC Updates

Announcing My New Book

Those of you who know me well know that this is my favorite month. I am very pleased to announce that my new book Library Marketing and Communications: Strategies to Increase Relevance and Results is available for preorder from the ALA Store. This is an exciting milestone, and represents a lot of hard work, not just by me, but… Continue reading Announcing My New Book

CAC Updates

Staying Resilient During Unprecedented Times

It's been a while since I sent a newsletter. Like many of you, I have been busy adapting to the impacts of COVID-19. I have also experienced personal losses that impacted me deeply. Fortunately, through it all, I have had wonderful support from family, friends, colleagues and clients. And hopefully I have been able to… Continue reading Staying Resilient During Unprecedented Times

Consulting, Customer Experience, Libraries, Training

Libraries Reopening After COVID-19

I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19

Advocacy, Government, Libraries

Library Funding Series: Aftereffects of the funding crisis

This is the fourth post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post.  In my first three posts, I explained the funding impacts, public relations challenges, and… Continue reading Library Funding Series: Aftereffects of the funding crisis

Advocacy, Government, Libraries

Library Funding Series: Communications Tips for Surviving a Funding Crisis

This is the third post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post.  In my previous post, I explained how we transitioned from a very negative community… Continue reading Library Funding Series: Communications Tips for Surviving a Funding Crisis