I was recently wrapping up work on a new on-demand webinar, "Strengthen Your Library's Brand," and I thought to myself, "Well, that was a labor of love!" It got me thinking about that phrase. What is a labor love? The definition is "a task done for pleasure, not reward." Technically, my webinar was not a labor of love, because I… Continue reading Labors of Love
Category: CAC Updates
Reflecting Back on my Book
It was exactly four years ago today that I announced I was writing a book for ALA Editions. A year later, Library Marketing and Communications: Strategies to Increase Relevance and Results came out -- in a very different world than the one I started writing in. At the time of this announcement, I knew I… Continue reading Reflecting Back on my Book
New Social Media Offerings
We have officially launched a Facebook group! It's called Friends of Library Marketing hosted by CAC. The purpose of the group is to to discuss best practices in library marketing and communications, share tips, and discuss the big issues we are facing in the library industry. I will share tips, tricks and case studies from my… Continue reading New Social Media Offerings
July Updates and New Offerings
Hope you are having a wonderful summer so far! Working with a new intern or colleague always gets the creative juices flowing, and so I am excited to announce some new offerings. We're working to help create community around libraries, marketing, and more. I'll be posting about these developments right here! In the meantime, I… Continue reading July Updates and New Offerings
Welcome Jennifer Johnson, our summer 2023 intern!
Jennifer lives in northern Vermont and has over nine years of library experience in the Green Mountain State. After graduating from the University of Richmond in Richmond, Virginia, in 2013, she searched for just the right role before beginning as a library aide in a rural elementary school. During this time, she won and implemented… Continue reading Welcome Jennifer Johnson, our summer 2023 intern!
