Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box
Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affect the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Christmas Tree Lot
Cordelia Anderson Consulting 