If your library’s content planning often feels reactive—scrambling to promote programs, respond to last-minute requests, and keep up with multiple channels—you’re not alone. Many library communicators are managing more platforms than ever, often without a clear structure for deciding what to share and when.
That’s why Transforming Your Library’s Content Planning was recently added to CAC Academy. This new tutorial focuses on helping library staff move from scattered, short-term posting to a more intentional, sustainable content planning approach—one that supports your goals, reduces stress, and makes better use of your time.
With this addition, CAC Academy now includes 16 on-demand tutorials and more than 10 hours of training, all focused on real-world library marketing, communications, and outreach challenges. And while the content library continues to grow, pricing has not increased since CAC Academy launched in 2022, giving libraries even more value over time.
What You’ll Find in CAC Academy
Full Academy Access includes training on topics such as:
- Building a Library Marketing & Communications Plan
- Social Media Best Practices for Libraries
- Social Media Strategies for Your Library
- Marketing Library Services, Collections, Spaces, and More
- Making a Case for Email Marketing at Your Library
- Best Practices for Creating & Marketing Programs (2 parts)
- Crisis Preparedness for Libraries
- PR & Communications for Libraries and Their Leaders
- Creating an Integrated Marketing Campaign
- New: Transforming Your Library’s Content Planning
- Strengthen Your Library’s Brand
- Building a Consistent Brand Experience
- Getting and Keeping New Library Customers
- Library Signage: The Good, The Bad, and The Ugly
- Unlocking Communication: Navigating Personality Types and Styles
- Effective Outreach and Partnerships for Libraries
All tutorials include closed captions, full transcripts, and downloadable slides, making them easy to use for individual learning, onboarding, or team-based professional development.
Designed for How Libraries Actually Work
CAC Academy is built to support busy library teams. Full Academy subscribers receive:
- Immediate, on-demand access to all tutorials
- Early access to newly released content
- Opportunities to ask questions, share ideas, and provide feedback
- A $10 discount on the CAC book from ALA Editions
Learn More
To explore Full Academy Access, visit the On Demand Training page. Libraries interested in group pricing can start with a two-week free trial for one person per organization, making it easy to evaluate whether CAC Academy meets your team’s needs.
If your library is ready for a more thoughtful, manageable approach to content planning—and marketing overall—CAC Academy is designed to help.
Cordelia Anderson Consulting 