Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing
Recently, when I was developing content for a new webinar, I found myself looking for examples of libraries who offered innovative programs and services during the pandemic. I found a few great examples online, but then I thought about all of you. I bet many of you, whether you work in libraries or other types… Continue reading Tell Me Your Success Stories!
If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue, out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel
I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic
Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a… Continue reading Grant Opportunities and Marketing
Cordelia Anderson Consulting 