Blog

Leadership, Professional Articles

Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy

Cordelia Anderson

My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association.  Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy

Advocacy, Media Interviews, Professional Articles

Library Journal article: How to Win at the Ballot Box

Cordelia Anderson

April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box

Leadership, Professional Development, Professional Speaking

Library Journal Course: Social Media Made Simple

Cordelia Anderson

On May 31, 2017, I taught my second Library Journal "Social Media Made Simple" class. Love sharing insights with library professionals across the country. Summary: Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in… Continue reading Library Journal Course: Social Media Made Simple