Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Library public relations and advocacy strategies for libraries — building community and media support while communicating library value to funders, policymakers, and the public. From media relationships to stakeholder outreach, this is where we share what works in telling the library’s story.
I am delighted to announce that I have signed a contract with Elsevier for my forthcoming book about positioning libraries for the 21st century. Designed for public and academic libraries—as well as library science students, educators, associations, and vendors—the book will provide actionable frameworks, practical tools, and real-world examples to strengthen libraries’ resilience, trust, and… Continue reading New Book Announcement
If you’ve ever worked in or with a library, you know it’s a special kind of place. Libraries are full of smart, dedicated people doing vital work—often with limited time, budgets, and tools. As a result, the way libraries approach marketing is deeply shaped by their culture, structure, and long-standing traditions. Understanding a few common… Continue reading Six Common Characteristics of Libraries—and How They Impact Marketing
When we think about crisis preparedness for libraries, we often focus on emergency plans, communication protocols, and service continuity. But there’s another crucial step that can make or break your ability to respond effectively to a crisis: removing barriers to library access and use—before a crisis hits. This just one piece a larger conversation about… Continue reading Remove Barriers Now So You’re Ready Later: Crisis Preparedness for Libraries
I listen to a lot of public radio on the weekends. This past weekend, I was listening to an episode of Hidden Brain on NPR, Relationships 2.0: The Price of Disconnection, and it got me thinking. Sociologist Allison Pugh was talking about something she calls connective labor, the emotional work we do to make others… Continue reading Connective Labor And Library Marketing
Lessons from the Past, Solutions for the Future Libraries across the country are facing an uncertain future. The uncertainty of federal support for libraries, combined with local or state impacts, has left libraries vulnerable. And increasing challenges to books and programs are thrusting library leaders into the spotlight with little or no preparation. How can… Continue reading Navigating Unstable Library Funding in an Uncertain World