We’re not a generic marketing firm.
Cordelia Anderson Consulting is a boutique consultancy that specializes in library branding and consulting services for libraries and community-serving organizations — with more than 25 years of marketing experience and a nationally recognized track record of innovative, strategic, results-driven work.
Who We Help
We serve organizations that make a difference in their communities:
- Public libraries — from small rural districts to large urban systems
- Academic libraries and university systems
- Nonprofits and mission-driven organizations
- Educational institutions
- Other community-serving organizations, including government agencies
Why Libraries Choose Us
- Specialized expertise. We understand circulation, programming, patron demographics, community engagement, and the realities of public funding. Our strategies work inside your organization, not around it.
- A nationally recognized track record. Cordelia Anderson, APR, has worked with organizations across the U.S. and Canada and is nationally recognized for innovative, strategic, and results-driven work.
- 25+ years of experience. More than 25 years of marketing and communications experience — including decades working with libraries.
- A trusted team of collaborators. A network of subject-matter experts in strategic planning, marketing, training, content development, fundraising, and more — so we assemble the right team for your needs.
- Practical, implementable deliverables. Real tools your team can use, not just beautiful decks that gather dust.
What We Do for Libraries
New Library Brand Development
A comprehensive design process grounded in your identity, your values, and the values of the people you serve. Led by Cordelia Anderson and Creative Director Ken Magas, including brand guidelines, assets, templates, and staff training.
Library Brand Refresh
A brand audit and recommendations for updates to your brand, design standards, and messaging. We review your website, social media, print collateral, and physical spaces to understand what makes your organization unique.
Library Strategy & Planning
Research into your community, patrons, staff, and position. Strategy before aesthetics, every time.
Library Marketing & Communications
Consistent, clear messaging across your website, annual report, social media, and every other touchpoint.
Library Training
Workshops that help your team understand why the brand matters, so they become brand ambassadors.
Library Content Development
Compelling content that tells your organization’s story and connects with your community.
Our Library Work Speaks for Itself
Hawaiʻi State Public Library System — Moved from a 30-year-old logo rooted in nostalgia to a vibrant new identity reflecting Hawaiʻi’s landscape and cultural traditions. The impact was immediate, coinciding with record-breaking Summer Reading Challenge participation.
“The success of the launch was driven by the team’s deep understanding of public libraries, a rigorous research and stakeholder engagement process, compelling creative work, and thoughtful support for internal communications and training. Professionally respected and genuinely delightful to work with, the team met every deliverable on time and on budget.” — Cindy McMillan, Office of the State Librarian, Hawaiʻi State Public Library System
Hillside Public Library — Transformed a brand document staff struggled to use into practical tools, templates, and guidance they apply every day.
“The quality of the materials our team is now producing is remarkable, and our marketing feels more cohesive, engaging, and professional. What has been especially meaningful is the impact on staff morale. Instead of feeling limited by brand standards, staff feel more confident and creative because they now have a clear roadmap.” — Amy Franco, Executive Director, Hillside Public Library
Library Branding Case Studies: Hawaiʻi State Public Library System | Clearview Library District | Hillside Public Library | Lucius Beebe Memorial Library
Frequently Asked Questions
How much does a library branding project cost? Every organization is different, so projects are scoped individually. We offer everything from focused brand refreshes to full strategic engagements. Contact us for a free discovery call and we’ll give you a clear, honest estimate — no surprises.
How long does a library brand refresh take? Most projects run 3–6 months, depending on scope, community research, and stakeholder engagement. We’ll give you a realistic timeline upfront and keep you informed at every stage.
Can you rebrand our library without alienating our current patrons? Yes — that’s the core of our approach. We’re not here to erase your organization’s identity; we’re here to sharpen it. Our process includes community research and stakeholder input, so the new brand reflects what your community already loves about you — just clearer and more consistent.
Do you work with small or rural library districts? Absolutely. Some of our most rewarding work has been with small and rural libraries, where budgets are tight and every dollar has to work hard. We’ll tailor the scope to your capacity.
What’s included in a library branding package? It varies by project, but typically includes brand strategy and positioning, visual identity (logo, colors, typography), messaging guidelines, brand implementation tools, and staff training. We’ll build a package that fits your needs.
Are you really library specialists, or a general marketing firm? We’re genuinely library specialists. Our founder has more than 25 years of experience working with libraries, and library branding is our primary focus — not a side practice. We also serve nonprofits, educational institutions, and other community-serving organizations.
Do you offer training for our staff on the new brand? Yes. We believe a brand only works if the people behind it understand it. We offer staff workshops and training sessions, and we build practical toolkits so implementation doesn’t overwhelm your team.
Do you work with organizations outside the U.S.? Yes. We’ve worked with organizations across the U.S. and Canada, and we’re happy to discuss projects wherever your organization is located.
Let’s Talk About Your Organization
Your organization does essential work in your community. Your brand should reflect that.
Contact us to schedule a free 30-minute discovery call — we’ll talk about where you are, where you want to go, and whether we’re the right fit. No pressure, no obligation — just a conversation between people who care about the work you do.
Founded in 2018 and led by Cordelia Anderson, APR, with more than 25 years of marketing and communications experience — including more than 25 years working with libraries.