Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association. Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
As a leader in my organization, one of my duties is to understand how service is delivered to the customer. In response to that need, and to feedback from our staff, my fellow leaders and I have made a point to visit – and work in – our branches, to get a better understanding of… Continue reading 3 things I learned by trading my office desk for a service desk
Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affect the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Christmas Tree Lot
On Nov 9, 2016, I taught my first Library Journal class: "Moving the Needle on Engagement," part of a series called "Successful Library Marketing." These folks are real pros, it was an honor to be invited! Summary: We all want the same thing: To get more people to use more services more often, and bring… Continue reading Moving the Needle on Engagement
Cordelia Anderson Consulting 