Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I understand the rewards and challenges of working in nonprofits. I spent 15 years working in not-for-profit, mostly libraries, and have since worked with other nonprofit clients. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Yet over the… Continue reading New Product for Nonprofit Marketing & Communications Directors
Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve
I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)