exterior of the gorgas library at alabama
From the Field

College Tours, Academic Libraries, and Ghost Storiess

Last week, I took my daughter on college tours at the University of Alabama and Auburn University. We started at Alabama early in the week, then headed to Auburn a day later. Like many parents going through this process, I found myself thinking about how quickly my kids are growing up. I also found myself… Continue reading College Tours, Academic Libraries, and Ghost Storiess

CAC Updates, Library Advocacy & Public Relations

Do you need a speaker for your next event, training or webinar?

I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year.  Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?

From the Field, Library Advocacy & Public Relations, Marketing & Communications

Optimizing customer interactions with a Customer Relationship Management tool (CRM)

I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)

From the Field, Leadership & Professional Development

Owning your impact

I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact

Marketing & Communications

Tell me about your needs in 2019

What kinds of marketing and communications support do you need in 2019? I'd love to know! Take this 3-minute survey and you can sign up to receive my free whitepaper "5 ways to boost your marketing & communications in 2019." http://ow.ly/5IsC30mZxXH Take the survey