Dear Friends and Colleagues, I’ve just wrapped up a busy stretch of travel—both for work and with my family—and I’m looking forward to a couple of months at home. It feels like the perfect time to refocus on client projects while also diving into back-to-school routines with my kids. With my two youngest now in… Continue reading CAC Updates August 26 2025
Month: August 2025
Back to School With the Library: Partnerships, Marketing & More
Last week, I was in Jacksonville, FL, leading a workshop with Florida public libraries on marketing to and working with schools and students. Spending the day sharing strategies — and talking about success stories — got me thinking about back-to-school season. For the workshop, I highlighted several examples of library–school partnerships. These partnerships are the… Continue reading Back to School With the Library: Partnerships, Marketing & More
Rethinking Our Approach to Library Card Signup Month
September’s almost here, which means it’s time for one of my favorite library celebrations: Library Card Sign-up Month. A simple card, sure — but in a person's hands, it’s a key to connection, imagination, and opportunities that go far beyond books. For the last 25 years, I’ve watched libraries run many campaigns during September —… Continue reading Rethinking Our Approach to Library Card Signup Month
CAC Updates August 7 2025
Dear Friends and Colleagues,I hope summer has brought you some space to recharge—and maybe even to play a little. Over the past few weeks, I’ve been lucky enough to wrap up some summer travel with a road trip through national parks in California, and a visit with family in South Carolina. Somewhere in between hiking trails… Continue reading CAC Updates August 7 2025
