Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Recapping My Keynote at the 2018 Library Marketing & Communications Conference
The arrival of Hurricane Michael on my doorstep this morning caused me to reflect upon my many years of handing crisis communications and inclement weather procedures for organizations. Inclement weather preparedness often feels like a thankless job, but so necessary to your organization's business functioning and reputation. Just like your facilities or operations manager might… Continue reading Crisis communications and weather events
Today I had the pleasure of attending an event for something I'm passionate about. The folks at UNC Charlotte's Atkins Library were opening a second family study room for students who are also parents. I'm on their advisory board, and when the event invitation came through, I knew I wanted to go check it out.… Continue reading UNC-Charlotte’s Atkins Library embracing students who are parents
During my tenure as Director of Marketing for Charlotte Mecklenburg Library (2008-2018), we began gathering and tracking data about public perception as part of a larger survey of community residents conducted by one of our partners, Mecklenburg County. We began asking residents to respond (on a scale of strongly agree to strongly disagree) to the… Continue reading Aligning Communications Strategies with Measures
On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute
Cordelia Anderson Consulting 